Berwyn Life Reader Survey

1. How long have you been a subscriber?   1-5 years   16-20 years     6-10 years   21 or more years     11-15 years   Not a subscriber   2. On average, do you read both editions of the Berwyn Life?   I only read the Wednesday edition   I only read the weekend edition   I read both 3. How many people in your household read the Berwyn Life?   1   4     2   5     3   6 or more   4. How often do you read a newspaper?   Every day   Twice a week   Once a week   Twice a month   Once a month 5. Which newspapers do you read on a regular basis?   Larger, daily newspapers   Smaller, community newspapers 6. On an average week, how much time do you devote to reading newspapers?   Less than a 1/2 hour   1 hour   Over an hour 7. How often do you read the Life newspaper?   Every day   Twice a week   Once a week   Twice a month   Once a month 8. Do you read local news?   In print   Online   Both print & online 9. How often do you look for local news online?   Once a week   Twice a week   Everyday   Never 10. How often do you want to receive local content?   Every day   Twice a week   Once a week   Twice a month   Once a month 11. How frequently do you read NEWS items in the Life?   Twice a week   Once a week   Twice a month   Once a month 12. How frequently do you read RETAIL STORE ADs in the Life?   Twice a week   Once a week   Twice a month   Once a month 13. How frequently do you read CLASSIFIED ADs in the Life?   Twice a week   Once a week   Twice a month   Once a month 14. How frequently do you read INSERTS in the Life?   Twice a week   Once a week   Twice a month   Once a month 15. Is the Berwyn Life successful in delivering AUTOMOTIVE ADVERTISING?   Yes   No 16. Is the Berwyn Life successful in delivering GROCERY/FOOD ADVERTISING?   Yes   No 17. Is the Berwyn Life successful in delivering RETAIL ADVERTISING?   Yes   No 18. Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL BIRTHS?   Yes   No 19. Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL OBITUARIES?   Yes   No 20. Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL CHURCH EVENTS?   Yes   No 21. Is the Berwyn Life successful in delivering NEWS ABOUT CITY GOVERNMENT?   Yes   No 22. Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL BUSINESSES?   Yes   No 23. Is the Berwyn Life successful in delivering LOCAL PHOTOS?   Yes   No 24. Is the Berwyn Life successful in delivering LOCAL ARTS & ENTERTAINMENT?   Yes   No 25. Do you read the advertisements in your local paper?   Yes   No 26. Do you use ads in the Life to help make shopping decisions or plan regular shopping?   Yes   No 27. Which of the following sources do you rely on for information to help you with your shopping decisions? (rank 1-15 with 1 as most important and 15 as least important)   ---123456789101112131415 Catalogs ---123456789101112131415 Magazines ---123456789101112131415 Internet Web site ---123456789101112131415 Yellow Pages ---123456789101112131415 Coupon packets ---123456789101112131415 Newspapers ---123456789101112131415 Search engines (i.e. Google) ---123456789101112131415 Television ---123456789101112131415 Direct mail flyers ---123456789101112131415 Newspaper inserts ---123456789101112131415 In-store displays ---123456789101112131415 Word of mouth ---123456789101112131415 Radio ---123456789101112131415 Free paper ---123456789101112131415 Other 28. How often do you read the Life's HELP WANTED?   Twice a week   Once a week   Twice a month   Once a month 29. How often do you read the Life's REAL ESTATE SECTION?   Twice a week   Once a week   Twice a month   Once a month 30. How often do you read the Life's AUTOMOTIVE SECTION?   Twice a week   Once a week   Twice a month   Once a month 31. How often do you read the Life's SERVICES SECTION?   Twice a week   Once a week   Twice a month   Once a month 32. How often do you read the Life's GARAGE SALES?   Twice a week   Once a week   Twice a month   Once a month 33. How often do you read the Life's PERSONALS?   Twice a week   Once a week   Twice a month   Once a month 34. How often do you read the Life's MERCHANDISE SECTION?   Twice a week   Once a week   Twice a month   Once a month 35. Are you satisfied with the delivery of your Berwyn Life newspaper?   Yes   No 36. Are you male or female?   - Please Select -Male Female 37. What is your marital status?   Married   Single   Divorced   Living in partnered relationship 38. What is your age?   Under 18   47-55     18-24   56-65     25-35   Over 65     36-46         39. What is your ethnicity?   African-American   Hispanic     Asian   Native-American     Caucasian   Other   40. What is the highest level of formal education you have attained to date?   High school or less   Postgraduate study without degree     Attended college   Master's degree     Graduated from 4-year college   Doctor's degree   41. Please click the category that best represents your TOTAL household income before taxes in 2006.   Under $25,000   $75,000-$100,000     $25,000-$50,000   $100,000-$150,000     $50,000-$75,000   Over $150,000   42. How many children under the age of 18 do you currently have living at home?   None   4     1   5     2   6 or more     3         43. How often do you buy groceries? 3 or more times a week Twice a week Once a week Twice a month Once a month 44. Have you shopped at a major mall or department store in the last 3 months? Yes No 45. How often do you dine out? 3 or more times a week Twice a week Once a week Twice a month Once a month 46. Where do you do the majority of your shopping? Local (within 2 miles) Both local and neighboring communities Neighboring communities (within 2-10 miles) Outside my community (10 or more miles) Current Results