| | | |
60 votes total
|
| How long have you been a subscriber? |
| |
| |
1-5 years (9) |
 16% |
| |
6-10 years (4) |
7% |
| |
11-15 years (1) |
2% |
| |
16-20 years (4) |
7% |
| |
21 or more years (10) |
18% |
| |
Not a subscriber (28) |
50% |
| |
| On average, do you read both editions of the Berwyn Life? |
| |
| |
I only read the Wednesday edition (4) |
7% |
| |
I only read the weekend edition (1) |
2% |
| |
I read both (49) |
91% |
| |
| How many people in your household read the Berwyn Life? |
| |
| |
1 (19) |
35% |
| |
2 (18) |
33% |
| |
3 (10) |
19% |
| |
4 (1) |
2% |
| |
5 (3) |
6% |
| |
6 or more (3) |
6% |
| |
| How often do you read a newspaper? |
| |
| |
Every day (42) |
76% |
| |
Twice a week (9) |
16% |
| |
Once a week (1) |
2% |
| |
Twice a month (0) |
0% |
| |
Once a month (3) |
5% |
| |
| Which newspapers do you read on a regular basis? |
| |
| |
Larger, daily newspapers (41) |
76% |
| |
Smaller, community newspapers (13) |
24% |
| |
| On an average week, how much time do you devote to reading newspapers? |
| |
| |
Less than a 1/2 hour (11) |
20% |
| |
1 hour (18) |
33% |
| |
Over an hour (25) |
46% |
| |
| How often do you read the Life newspaper? |
| |
| |
Every day (2) |
4% |
| |
Twice a week (39) |
74% |
| |
Once a week (7) |
13% |
| |
Twice a month (1) |
2% |
| |
Once a month (4) |
8% |
| |
| Do you read local news? |
| |
| |
In print (6) |
11% |
| |
Online (15) |
28% |
| |
Both print & online (33) |
61% |
| |
| How often do you look for local news online? |
| |
| |
Once a week (8) |
15% |
| |
Twice a week (10) |
19% |
| |
Everyday (33) |
61% |
| |
Never (3) |
6% |
| |
| How often do you want to receive local content? |
| |
| |
Every day (35) |
65% |
| |
Twice a week (12) |
22% |
| |
Once a week (7) |
13% |
| |
Twice a month (0) |
0% |
| |
Once a month (0) |
0% |
| |
| How frequently do you read NEWS items in the Life? |
| |
| |
Twice a week (44) |
81% |
| |
Once a week (6) |
11% |
| |
Twice a month (0) |
0% |
| |
Once a month (4) |
7% |
| |
| How frequently do you read RETAIL STORE ADs in the Life? |
| |
| |
Twice a week (12) |
26% |
| |
Once a week (12) |
26% |
| |
Twice a month (1) |
2% |
| |
Once a month (22) |
47% |
| |
| How frequently do you read CLASSIFIED ADs in the Life? |
| |
| |
Twice a week (14) |
30% |
| |
Once a week (11) |
23% |
| |
Twice a month (2) |
4% |
| |
Once a month (20) |
43% |
| |
| How frequently do you read INSERTS in the Life? |
| |
| |
Twice a week (16) |
35% |
| |
Once a week (9) |
20% |
| |
Twice a month (0) |
0% |
| |
Once a month (21) |
46% |
| |
| Is the Berwyn Life successful in delivering AUTOMOTIVE ADVERTISING? |
| |
| |
Yes (34) |
74% |
| |
No (12) |
26% |
| |
| Is the Berwyn Life successful in delivering GROCERY/FOOD ADVERTISING? |
| |
| |
Yes (30) |
63% |
| |
No (18) |
38% |
| |
| Is the Berwyn Life successful in delivering RETAIL ADVERTISING? |
| |
| |
Yes (27) |
60% |
| |
No (18) |
40% |
| |
| Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL BIRTHS? |
| |
| |
Yes (28) |
60% |
| |
No (19) |
40% |
| |
| Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL OBITUARIES? |
| |
| |
Yes (40) |
78% |
| |
No (11) |
22% |
| |
| Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL CHURCH EVENTS? |
| |
| |
Yes (38) |
76% |
| |
No (12) |
24% |
| |
| Is the Berwyn Life successful in delivering NEWS ABOUT CITY GOVERNMENT? |
| |
| |
Yes (28) |
55% |
| |
No (23) |
45% |
| |
| Is the Berwyn Life successful in delivering NEWS ABOUT LOCAL BUSINESSES? |
| |
| |
Yes (35) |
70% |
| |
No (15) |
30% |
| |
| Is the Berwyn Life successful in delivering LOCAL PHOTOS? |
| |
| |
Yes (36) |
71% |
| |
No (15) |
29% |
| |
| Is the Berwyn Life successful in delivering LOCAL ARTS & ENTERTAINMENT? |
| |
| |
Yes (33) |
67% |
| |
No (16) |
33% |
| |
| Do you read the advertisements in your local paper? |
| |
| |
Yes (34) |
67% |
| |
No (17) |
33% |
| |
| Do you use ads in the Life to help make shopping decisions or plan regular shopping? |
| |
| |
Yes (25) |
50% |
| |
No (25) |
50% |
| |
| Which of the following sources do you rely on for information to help you with your shopping decisions? (rank 1-15 with 1 as most important and 15 as least important) |
| |
| |
Catalogs (346) |
8.05 |
| |
Magazines (298) |
6.93 |
| |
Internet Web site (254) |
5.91 |
| |
Yellow Pages (480) |
11.16 |
| |
Coupon packets (294) |
6.84 |
| |
Newspapers (246) |
5.72 |
| |
Search engines (i.e. Google) (309) |
7.19 |
| |
Television (331) |
7.70 |
| |
Direct mail flyers (340) |
7.91 |
| |
Newspaper inserts (332) |
7.72 |
| |
In-store displays (339) |
7.88 |
| |
Word of mouth (342) |
7.95 |
| |
Radio (350) |
8.14 |
| |
Free paper (469) |
10.91 |
| |
Other (430) |
10.00 |
| |
| How often do you read the Life's HELP WANTED? |
| |
| |
Twice a week (5) |
12% |
| |
Once a week (13) |
31% |
| |
Twice a month (2) |
5% |
| |
Once a month (22) |
52% |
| |
| How often do you read the Life's REAL ESTATE SECTION? |
| |
| |
Twice a week (5) |
13% |
| |
Once a week (5) |
13% |
| |
Twice a month (3) |
8% |
| |
Once a month (27) |
68% |
| |
| How often do you read the Life's AUTOMOTIVE SECTION? |
| |
| |
Twice a week (3) |
8% |
| |
Once a week (5) |
13% |
| |
Twice a month (1) |
3% |
| |
Once a month (30) |
77% |
| |
| How often do you read the Life's SERVICES SECTION? |
| |
| |
Twice a week (6) |
14% |
| |
Once a week (7) |
17% |
| |
Twice a month (5) |
12% |
| |
Once a month (24) |
57% |
| |
| How often do you read the Life's GARAGE SALES? |
| |
| |
Twice a week (8) |
18% |
| |
Once a week (9) |
20% |
| |
Twice a month (5) |
11% |
| |
Once a month (22) |
50% |
| |
| How often do you read the Life's PERSONALS? |
| |
| |
Twice a week (1) |
3% |
| |
Once a week (6) |
16% |
| |
Twice a month (3) |
8% |
| |
Once a month (27) |
73% |
| |
| How often do you read the Life's MERCHANDISE SECTION? |
| |
| |
Twice a week (5) |
14% |
| |
Once a week (8) |
22% |
| |
Twice a month (2) |
5% |
| |
Once a month (22) |
59% |
| |
| Are you satisfied with the delivery of your Berwyn Life newspaper? |
| |
| |
Yes (28) |
64% |
| |
No (16) |
36% |
| |
| Are you male or female? |
| |
| |
Male (27) |
52% |
| |
Female (25) |
48% |
| |
| What is your marital status? |
| |
| |
Married (35) |
66% |
| |
Single (12) |
23% |
| |
Divorced (4) |
8% |
| |
Living in partnered relationship (2) |
4% |
| |
| What is your age? |
| |
| |
Under 18 (0) |
0% |
| |
18-24 (3) |
6% |
| |
25-35 (10) |
19% |
| |
36-46 (9) |
17% |
| |
47-55 (18) |
34% |
| |
56-65 (10) |
19% |
| |
Over 65 (3) |
6% |
| |
| What is your ethnicity? |
| |
| |
African-American (0) |
0% |
| |
Asian (0) |
0% |
| |
Caucasian (49) |
92% |
| |
Hispanic (3) |
6% |
| |
Native-American (0) |
0% |
| |
Other (1) |
2% |
| |
| What is the highest level of formal education you have attained to date? |
| |
| |
High school or less (7) |
13% |
| |
Attended college (20) |
38% |
| |
Graduated from 4-year college (16) |
31% |
| |
Postgraduate study without degree (2) |
4% |
| |
Master's degree (7) |
13% |
| |
Doctor's degree (0) |
0% |
| |
| Please click the category that best represents your TOTAL household income before taxes in 2006. |
| |
| |
Under $25,000 (3) |
6% |
| |
$25,000-$50,000 (9) |
18% |
| |
$50,000-$75,000 (11) |
22% |
| |
$75,000-$100,000 (7) |
14% |
| |
$100,000-$150,000 (13) |
27% |
| |
Over $150,000 (6) |
12% |
| |
| How many children under the age of 18 do you currently have living at home? |
| |
| |
None (31) |
58% |
| |
1 (8) |
15% |
| |
2 (10) |
19% |
| |
3 (3) |
6% |
| |
4 (0) |
0% |
| |
5 (1) |
2% |
| |
6 or more (0) |
0% |
| |
| How often do you buy groceries? |
| |
| |
3 or more times a week (12) |
23% |
| |
Twice a week (17) |
32% |
| |
Once a week (18) |
34% |
| |
Twice a month (5) |
9% |
| |
Once a month (1) |
2% |
| |
| Have you shopped at a major mall or department store in the last 3 months? |
| |
| |
Yes (47) |
89% |
| |
No (6) |
11% |
| |
| How often do you dine out? |
| |
| |
3 or more times a week (8) |
15% |
| |
Twice a week (10) |
19% |
| |
Once a week (18) |
34% |
| |
Twice a month (6) |
11% |
| |
Once a month (11) |
21% |
| |
| Where do you do the majority of your shopping? |
| |
| |
Local (within 2 miles) (14) |
27% |
| |
Both local and neighboring communities (25) |
49% |
| |
Neighboring communities (within 2-10 miles) (11) |
22% |
| |
Outside my community (10 or more miles) (1) |
2% |